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[personal profile] iamashamed
I thought that this commercial had finally stopped running on tv, but to my great displeasure, it wasn't the case. I saw it today, and I literally threw a pillow at the tv and raged. And now, I give you, one of the most sexist commercials of all time:

The point of this commercial it to imply that women don't understand sports, or that they are just plain stupid. The commercial starts with a scene of a football game, but what happens on screen doesn't makes sense, because the commentary is taken literally by the person who is listening, instead of matching up with what the different football expressions actually mean. Like, it shows how they are literally recieving a goal on the middle of the field, instead of showing someone/a team making/recieving a field goal, which is what the commentary actually means. Then it flashes to a women sitting and listening to the sports commentary, and of course she takes it literally, and  of course she  doesn't understand the commentary, because she is a woman. Then it flashes to a text that says "Der er så meget kvinder ikke forstår', which means: "There is so much women don't understand". Basically, the commercial implies that women don't understand sports commentary, and that they take everything literally; they apparently can't understand 'manly things', like sports.

Get it? women don't understand sports or man things! Because the commentary says that they 'recieve a field goal' she thinks that they ACTUALLY RECIEVE A GOAL!  ON THE FIELD! YOU KNOW, AS A PRESENT! hahahahaha isn't that just hilarious.

Fuck this piece of shit commercial. Fuck people finding it funny. Fuck the tv executives for letting this run on TV. Fuck the patriarchal society we live in. Fuck sexism and misogyny being an accepted thing. Fuck the stereotype that women are stupid and weak. Fuck how women are judged upon their looks and treated like objects. Fuck Denmark for making this commercial. Fuck how all this is making me so angry that I almost cry.

And no, I am not overreacting. I am sick of being told that, by everyone, and especially by men. This is my journal, and these are my feelings. If you think that I shouln't be upset by this, then kindly gtfo of this post, or explain yourself. If you don't think that this reinforces stereotypes that women have suffered from, for so many years,  then I would love to hear why and what the punchline of this commercial actually is.

ETA: I'm sorry if this is not translated properly, I did my best.

Date: 2010-07-03 09:44 pm (UTC)
From: [identity profile] raikuya.livejournal.com
what the fuck is this bullshit.

Date: 2010-07-03 09:50 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
I am so fucking angry and hurt and. Just. Fuck everything. It isn't a new one, but I thought they had stop running it. Apparently not.

Date: 2010-07-03 09:51 pm (UTC)
From: [identity profile] randomneses.livejournal.com
Woah wtf?!

Date: 2010-07-03 09:57 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
ikr? raaaage.

Date: 2010-07-03 10:10 pm (UTC)
juliet316: Made for me by < lj user= alizarin-skies> as a result of bidding on her for the Support Stacie auction.  Not shareable (Beth: Angry)
From: [personal profile] juliet316
As a NFL football fan, this shit fails miserably.
Edited Date: 2010-07-03 10:11 pm (UTC)

Date: 2010-07-03 10:14 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
I'm not even a football fan, but I know a lot of women who are, and JFC.

Date: 2010-07-03 10:16 pm (UTC)
juliet316: Made for me by < lj user= alizarin-skies> as a result of bidding on her for the Support Stacie auction.  Not shareable (Beth: Angry)
From: [personal profile] juliet316
Yeah really. Newsflash asshats that made this commercial: I can be just as obnoxious and passionate about supporting my team as a man can. And while I may not follow the other sports closely, I can tell the difference between a 3 point shot in a basketball game and a field goal in football.

Stupid mysognistic idiots!

Date: 2010-07-03 10:54 pm (UTC)
From: [identity profile] silens-muse.livejournal.com
Uh...what the fuck? Seriously?

Date: 2010-07-03 10:55 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
Yeah, I don't even know...

Date: 2010-07-03 11:04 pm (UTC)
From: [identity profile] silens-muse.livejournal.com
The pun itself is funny, but just the sexism...skigsnlgj...*goes to kick the wall*

Date: 2010-07-04 03:23 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
if they had just done the pun with like "there is so much stupid people don't understand" or something. But that would also be bad.

Date: 2010-07-03 11:29 pm (UTC)
From: [identity profile] anais-rhys.livejournal.com
A) asshattery in the first degree, B) what is this commercial even for?

Date: 2010-07-03 11:33 pm (UTC)
From: [identity profile] anais-rhys.livejournal.com
How does that even.... What?

Date: 2010-07-03 11:35 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
lotto about sports.:/

Date: 2010-07-03 11:32 pm (UTC)
From: [identity profile] anais-rhys.livejournal.com
P.S. ::flips commercial the bird, goes back to watching baseball & explaining it to my male cousin::

Date: 2010-07-04 01:44 am (UTC)
From: [identity profile] velvetcure.livejournal.com
wow, after reading your explanation and then watching it, i can't even believe that! i think you should seriously consider writing to the head of the company and expressing your anger. [i am kind of a pro at that, if a company displeases me i let them know!]

they probably won't take it off the air but perhaps you'll spark a conversation and someone will explain to you what the hell they were thinking where they made this stupid commercial.

Date: 2010-07-04 03:20 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
Oh I am considering this, believe me.


Date: 2010-07-04 06:33 am (UTC)
From: [identity profile] lady-sesstra.livejournal.com
Wow, guys, this commercial is SO CREATIVE, I mean, women not knowing anything about sports, right? We definitely haven't heard that one before!

(I was certain that if I clicked play then I would have exploded in righteous fury, so thank you for taking one for the team and typing up the synopsis. ♥)

Now I am wishing I had a hockey-related icon to post this comment with, lol.

Date: 2010-07-04 03:21 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
No problem, I wanted to share it with people instead of being alone in my anger.

Date: 2010-07-04 10:49 am (UTC)
From: [identity profile] wheatear.livejournal.com
There's an advert on a billboard that I've seen every day for the past few weeks. It says: The offside rule for women. If the flag's up, it's offside.

It makes me angry every single time.

Date: 2010-07-04 03:21 pm (UTC)
From: [identity profile] iamashamed.livejournal.com
ugh, that is so disgusting.

Date: 2010-07-04 02:44 pm (UTC)
From: [identity profile] jon-stephen-fan.livejournal.com
WTF?! I can't see the video (due to the not very good Internet access that we have at the moment) but from what you say it seems really stupid and stereotypical.

It's just laughable - I'm only a quite moderate football (soccer) fan, mainly for FC Barcelona, and I don't know how often I've explained the offside rule (and many others) to people, including my parents. So yeah...

Date: 2010-07-04 03:22 pm (UTC)
From: [identity profile] iamashamed.livejournal.com

It's just... such bullshit.


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While everyone's lost, the battle is won...

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